In off page optimization, as discussed submission of websites to the directories and search engines are more beneficial.

For example these are the major directories and search engines.

Dmoz

Google Directory

Yahoo Directory

other directories are below.

aaawebdirectory.com
aalsmeer.mylinea.com
abstract-directory.handlemistakes.com
add-link-directory.agency-modeling-look.com
alloys.industrysearch.com
artoolinks.com
bestlinkguide.com
beta.savvysearch.com
blue.daffodil.uk.com
blue.daffodil.uk.com/directory
bluemushrooms.com/directory/directory
books.thepricesearch.com
business-listing.com
care-for-earth.com
chillycool.com/dig
clickmybrick.com

have more directories list to submit the website. search online and Get more directories and search engines list.

Other directories list will be displayed in the next post.

Internet Marketing is defined as the marketing of Product and services through Internet. This may also includes Online marketing, Web Marketing, e-marketing etc.,

Internet is more beneficial to increase sales and advertising through marketing.

Through IM we can broadly show the audience and the users or the visitors brief of our product and convert them into sales. we have more with the digital media like emails, Internet, mobile, etc.,

Internet Marketing is also looks into the design, development and sales, advertising, marketing, optimization techniques for the website and here not only impose or involve by promoting the website to the different sites or search engines and not only just to add or advertise banners on the other websites but also to increase the traffic and business to the company and reach the business target of the company.

Internet Marketing is also implements the strategies of the web 2.0, search engine optimization, SEM , email marketing, advertising on the other websites, marketing through sales and increase visitors to the website and improve the traffic to the particular business.

Technically we have so many things to know about the internet marketing as we analytics, submissions, blogs etc., we will have look on this in the next update.

Page Rank is named by the Google to measure the web page ranking. Larry Page (co-founder of Google) developed the algorithm to rank good in search engine results.

Page rank is defined as the ranking of a web page of a website and give best results in the search rankings. Google measures the quality of the page by analyzing content, design.. and all optimization techniques.

Page Rank is an index that starts values Web pages on a scale of 0 to 10, based on link popularity and one way links, Content.

Page Rank is different for all search engines. The increase of the page rank gives better keyword ranking and more traffic to the website.

Link Exchanging is the process of exchanging links from one site to the different websites.

It is divided into three types.
1) One way Link Exchange
2) Reciprocal Link Exchange
3) Three Way Link Exchange

1) One Way Link Exchange: One Ways links are more beneficial and these links increase the traffic to the website. Taking a link from a web site without providing link to that same website.

2) Reciprocal Link Exchange: : Exchanging of links for one website to the other website. Here we need to exchange links for each website. This is also a beneficial but not more than the One way.

3) Three Way Link Exchange:: This is the process different from the both one way and reciprocal. It is defined and the exchanging of links with a mediator site of the owner site.
ex: a to b and b to c.

we will learn more on this in the next coming post.

As we know we have to check the compatibility of the browser.

The major browser are IE, Mozilla, Netscape. Here we need to add different tags to check the layout in a better format. For this we need to add tags for the size, fonts, colour attributes to the html file. it has become more trouble to create Web sites where the content of HTML specifications are clearly separated from the document’s Present layout.

To solve this problem, the World Wide Web Consortium (W3C) – the non profit, standard setting consortium, responsible for standardizing HTML – created STYLES in addition to HTML 4.0.

All major browsers support Cascading Style Sheets. for more information you can check this link

Introduction to the CSS

As every one in the world knows Google is the major search engine and 75 % of the users check for the google search engine.

Google is the top most search engine with explores the best results and enhances the good ranking with unique search results.

the google has some of the optimization concepts by which we can increase the ranking of the keywords for the website.

Optimization Tips:

1) The Look and feel of the website in terms of design.
2) the Readability of the text in terms of the content
3) Improving the Back links of the website
4) Increasing the One way links to the website

we have more tips which can be seen in the next upcoming posts.

Search Engine Optimization is the process to enhance the ranking in the search results of the search engine by optimizing the website in all ways of design, content, links, etc., and by which we can increase the traffic to the website and improve the business.

Search engine Optimization is of two types:
1) On-Page Optimization
2) Off- Page Optimization

SEO tools are the one where we can use different tools for
Keyword Analysis
Page Rank
Meta Tags Like tile, Description and Keywords
Keyword Density
content
Link exchange

for keywords Analysis we can use

for Google:
google Adwords keyword analysis tool.: Google Keyword Analysis Tool

for Yahoo

Inventory Overture: Yahoo Keyword Analysis Tool

Word Tracker: Word Tracker

For other Tools you can the other coming Post

Cascading Style Sheets (CSS) is a stylesheet with the instructions given for the text for the look and feel of the web page.

The instructions may be in the form of font, text, colors, borders, sizes, height, width , where a website should look in a correct format.

If you want to learn basics and more on the CSS you can go through the websites W3schools